Comparing Du Vs Etisalat Business Internet Plans in Dubai
Starting a business in Dubai comes with many decisions, including choosing a reliable internet provider.
For entrepreneurs figuring out how to set up a company in Dubai ,having a fast and dependable connection is essential for your day-to-day business operation.
In the UAE, Du and Etisalat are the two main telecom providers, each offering specialized business internet packages.
This comparison will help you understand their plans (especially Du’s Business Complete and Etisalat’s Business Pro) so you can make an informed choice when you start your business in Dubai.
Du’s Business Complete Plans Overview
Du’s Business Complete Plan is an all-in-one solution designed for new and growing businesses.
When you subscribe, you get high-speed broadband internet, a digital fixed voice line, professional email service, collaboration tools like Microsoft Teams, and a free advanced Wi-Fi router with firewall – essentially everything needed to get your office online.
It’s marketed as giving businesses “the best start” with a one-stop shop bundle.
What’s included with Du Business Complete:
Each plan includes a high-speed internet plan (with download speeds from 100 Mbps up to 1 Gbps, depending on the package), a free advanced router (dual-band Wi-Fi, firewall, etc.), and one Hosted Voice line with a desk phone.
Notably, you also get free productivity tools: for example, one Microsoft Office 365 license (web applications, business email) and Microsoft Teams access, plus a free domain name registration for your business website.
Du even bundles a limited-time eCommerce Starter Kit from GoDaddy, which provides one year of a .com domain, professional business email accounts, and an online store builder with hosting– a great perk for entrepreneurs looking to launch an online presence.
Plan options and pricing:
Du offers several Business Complete plans tiered by speed. For instance, the entry-level Business Complete 100 plan provides 100 Mbps download (10 Mbps upload) for AED 950 per month (on a 12-month contract).
Higher tiers like Business Complete 175 (175 Mbps) cost AED 1,000/month, scaling up to a 1 Gbps plan at AED 3,150/month.
All prices exclude 5% VAT. These plans require a one-time activation fee (AED 200) and a 1-year commitment to get the discounted rate.
After 12 months, if you don’t renew, the monthly rate increases (e.g. the 100 Mbps plan goes from 950 to AED 1,250/month after the first year).
Each plan includes 100 minutes of free mobile calls and 100 minutes of international calls per month on the included fixed line– useful for a business owner calling clients locally and abroad.
In summary, Du’s package is very startup-friendly, combining internet, voice, and business tools in one bundle.
The upfront cost is competitive, and the included extras (like the eCommerce kit and Office 365) add value for entrepreneurs who need those services anyway.
Etisalat’s Business Pro Internet Plans Overview
Etisalat’s Business Pro plans are the counterpart, offering high-speed fiber internet bundled with telephony and digital tools.
Etisalat positions Business Pro as a “next generation” solution to digitize your business with flexible options based on your team’s size.
The idea is that you choose a package depending on how many users (employees) will need connectivity and services.
What’s included with Etisalat Business Pro:
All Business Pro packages include high-speed internet (with options reaching up to 1 Gbps), a managed router with firewall (and even cloud PABX for advanced call routing), an eStore website builder and a free domain name for your business.
Like Du, Etisalat bundles Microsoft 365 services (giving each user a license for Office apps) and Microsoft Teams.
Every user on the plan also gets their own “CloudTalk” fixed voice line (a VoIP line that can be used via an app) with 100 Flexi minutes each (Flexi minutes can be used for local mobile calls or international calls to selected countries).
Additionally, Etisalat includes hefty fixed-line calling allowances – the plans come with 7,500 minutes of fixed-to-fixed calling within the UAE for each user (effectively unlimited local landline calls, which is great for office phones).
Each user also benefits from business-grade antivirus security and 1TB OneDrive cloud storage for backups (as part of the Microsoft 365 suite).
In short, Business Pro bundles connectivity with productivity and security tools per user.
Plan tiers and pricing:
Business Pro is offered in tiers such as 2-user, 4-user, 6-user, 8-user, 10-user packs (and custom plans for more).
The smallest plan is a 2-User Pack with roughly 200 Mbps internet speed, priced at AED 1,095/month (excluding VAT).
A 4-User Pack (suitable for a slightly larger startup team) offers around 300 Mbps at AED 1,245/month.
The packages scale up: for example, an 8-User Pack provides ~550 Mbps for AED 1,875/month, and a 10-User Pack around 750 Mbps for AED 2,475/month.
There is even a custom “10+ Users” option that includes 1 Gbps (1000 Mbps) internet for AED 3,375/month.
Etisalat often runs promotions – currently many plans come with a free speed upgrade (e.g. the 2-user plan is advertised as 200 Mbps but actually gives 300 Mbps, and 10-user gives 1000 Mbps instead of 750 during the promo).
Contracts are typically 12 months as well, and standard installation fees may apply. Just like Du, a valid trade license and Ejari (lease) might be required to subscribe as a business.
Etisalat’s approach is very scalable: you pay a higher price, but you’re equipping multiple employees at once with communication tools.
For a small company expecting to grow (hiring more staff), this can be convenient – you know that each user will have a line and Office 365 account, etc., without piecemeal add-ons.
Du vs Etisalat Business Plans: Key Differences for Small Businesses
Both providers offer excellent service quality in Dubai, but there are some differences that entrepreneurs should note:
| Features | Du Business Plans | Etisalat Business Plans |
| Internet Speed | 100 Mbps – 1 Gbps | 200 Mbps – 1 Gbps |
| Starting Price | AED 950/month (100 Mbps) | AED 1,095/month (200 Mbps, 2-user pack) |
| User Model | Single primary user (additional lines available as add-ons) | Multi-user packs (2, 4, 6, 8, 10+ users) |
| Voice Calls | 100 mins (local mobile) + 100 mins (international) per month | 100 Flexi mins (local or international) per user, 7,500 mins local landline calls |
| Microsoft 365 Licenses | 1–2 licenses per package | 1 license per user included |
| Website & Email | Free domain + eCommerce kit (1 year) | Router with firewall + antivirus licenses per user |
| Scalability | Easy bandwidth upgrades, extra services added individually | Simple user-pack upgrades (all services scale together) |
| Customer Support | Dedicated business support | Dedicated business support with account managers |
| Contract Commitment | 12-month contract (renewable) | 12-month contract (renewable) |
Customer Support and Installation:
Both Du and Etisalat offer dedicated business customer support. Du advertises 24/7 personalized support for business clients.
Etisalat likewise has business support lines and account managers, both are known to prioritize enterprise customers.
In terms of installation, both fiber connections typically require you to have your office in a serviced area (most of Dubai’s business districts are covered by either fiber network).
Check which providers serve your office location – some buildings are Etisalat-only or Du-only (especially in certain free zones or older buildings). If your location has both options, you have the luxury of choice.
Expect to provide your trade license, Emirates ID, and tenancy (Ejari) documents to get the connection activated (this is required by both providers to sign up a business account)du.ae
Overall, Du tends to be praised for slightly more affordable packages and a straightforward approach, while Etisalat is often noted for wider coverage and more comprehensive bundles
For a small business owner, both can deliver reliable high-speed internet – your decision may hinge on budget, the number of employees, and which extra services you value more.
